Seller’s Guide

Read through  Sotheby’s Seller’s Guide to gain a better understanding of selling your home!




Sotheby’s International Realty Canada showcases your home to more quality buyers locally and around the world.

Our associates offer the highest calibre of service, discretion and marketing, regardless of your home’s size, neighbourhood or price point.

International Marketing for Every Listing

Canadian real estate now attracts buyers and investors from around the world, and with this global demand comes the need for increasingly sophisticated international marketing. Our sales and marketing program reaches buyers and real estate investors from coast to coast and from continent to continent with over 1 billion annual online impressions and dozens of premier publications.

Unrivalled Online Marketing

According to the National Association of REALTORS®, close to 90% of today’s homebuyers use the Internet in their real estate search. In this era of the digital real estate consumer, Sotheby’s International Realty Canada is the only real estate company to deliver over 1 billion annual online impressions.

Our company goes above and beyond the basic lawn sign and MLS exposure offered by other companies. We make a financial commitment to market your home through innovative online marketing programs, and exclusive relationships with global media, including,,,, and, as well as on, and

Exclusive Print Advertising

Even in the Internet age, online marketing is enhanced by traditional print marketing that is targeted, focused and custom-selected to reach the most relevant buyers.

From prestigious international publications such as The New York Times, Wall Street Journal, Financial Times and Architectural Digest, to publications in your community, we offer our clients local, national and international print advertising opportunities that are carefully curated to reach qualified audiences, including publications that are exclusive to the Sotheby’s International Realty network.

The Power of the Sotheby’s Brand

Our brand is synonymous with quality and prestige, and the marketing for your home—from professional photography to video tours, property brochures and print advertising— reflects this tradition of excellence.

Marketing Reports & Accountability

We commit to regular and transparent communication with every single one of our clients. From the moment you list your home with Sotheby’s International Realty Canada, you will receive regular updates on the results of your marketing — from the number of potential buyers who visit your open house, to the number of people who view your listing online.

A Proud Tradition of Service

With over 270 years of history that date back to the opening of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned notoriety as a marketer of the world’s most valuable and prestigious possessions. At Sotheby’s International Realty Canada, we are deeply committed to offering the highest level of service, discretion and ethical standards, in the time-honoured tradition of Sotheby’s.

Local Expertise

We serve clients in major cities and resort communities across Canada, including Vancouver, Calgary, Toronto and Montreal, as well as Victoria, West Vancouver, North Vancouver, Whistler, White Rock/South Surrey, Salt Spring Island, Sun Peaks, Kelowna, Canmore, Oakville, Niagara-on-the-Lake, Ganonoque, Muskoka, Creemore, Creemore, Prince Edward Country, Westmount, West Island, Laval, Lion’s Bay, Mississauga, Collingwood, Owen Sound, Mont-Tremblant, Knowlton, Quebec City and North Hatley.

International Real Estate Services Groups

Sotheby’s International Realty Canada’s Asia Services Group and India Services Group are dedicated to helping international real estate clients with all aspects of buying and selling property in Canada.

Members of these specialized services groups are real estate professionals with extensive cultural and logistical experience working with clients from China, Hong Kong, Taiwan, the Asia-Pacific region and/or India, and have language fluency in English, Mandarin, Cantonese, Hindi, Urdu, Punjabi, or other Asian and Indian dialects. Click to learn more about our Asia Services and India Services Groups.

How We Market Your Home


Our commitment to you is simple: we deliver marketing and service of exemplary quality, regardless of your home’s price range.

In today’s market, local, national and international exposure is now paramount: it is what attracts the most qualified buyers, and the highest price for your home.

At Sotheby’s International Realty Canada, our claim of global exposure is supported by substance. We market Canadian homes in every neighbourhood and price range to over 16.7 million annual unique visitors on, 2.8 million unique visitors on, as well as through,,,,,,,, plus dozens of premier websites and international publications. We are the only real estate company in Canada to deliver over 1.1 billion annual online impressions in an era where over 87% of homebuyers are using the Internet in their real estate search (National Association of REALTORS®, 2015).